Unfortunately, this is not that doom and gloom article announcing that PPC and SEO are no more. Rather we’ll discuss how audio search has shaken things up for the digital marketers.
In the world of search, the voice is an emerging trend and of course something that should be kept an eye on.
Google algorithms change once or twice in a day. But rarely do we experience major ranking fluctuations in it. Those are the updates marketers are concerned about.
One such important trend that may rule the SEO is:
Voice Search on Mobile
Google and Siri might have come in the picture long ago, but it is now that this search has got the ball rolling. Initially, consumers were not at all thrilled with this technology. It was a fun voice recognition gimmick that everyone may want to have fun with. According to research performed in those initial years, 83% of iOS users stated that they didn’t use Siri at all. But today, Google and Siri are leading the way.
With adaption to this new search, you can think of it growing exclusively.
Are you ready to learn more about it?
What is VoiceSearch?
It can be termed as a speech recognition technology allowing a user to perform a search through voice command. It is a two-way communication that assists the users to complete their tasks in real time.
Users nowadays expect a prompt and direct answer when they perform any search. And it is an ideal. In fact, if you dig a little deep in the context of voice queries, you will find it totally different from the specific keyword text search in the search engine.
Voice Search Gaining Popularity
Voice recognition is obviously nothing new, but to date, the practical application remained limited to shouting with anger at a phone to make it understand things or to bring it in exercise to create humor.
However, changing search trends have shown that practical voice interaction is finally a real thing.
It may be hyped as the “coming” technology, but the fact is that 40% of the users have made it today’s technology. Every adult user performs a voice search at least once in a day.
Remaining 60% started using it in the past year, and 40% in the past six months only. With these statistics, we can have an idea that “coming” technology has arrived.
So why are smart speakers and voice-activated search engines gaining such a momentum? Voice has become the opening door for innovation as it provides an appealing and personal and really natural means of interaction. Just think of playing music, ordering a pizza, getting breaking news and in fact turning on your light just through your voice. This is enough to explain why 40% of users have replaced their textual search with voice search seamlessly.
This is one of the massively growing markets and it won’t be wrong to say that Amazon Echo and Google Home are leading the show.
It started with Siri back in 2010 and ever since it started gaining success in the digital world, the market boomed up with the software offering a refined voice search facility. Today we have a big list of voice recognition systems:
Amazon Alexa (2014)
Microsoft Cortana (2015)
Google Assistant, Amazon Echo (2016)
Alibaba AliGenie, Samsung Bixby (2017)
Every year this voice search worked on the systems and headed towards success. And eventually, it has grounded its reputation in the market. Today the biggest reason behind the increasing rate of voice searches is a better voice recognition system.
Before getting in how voice searches impact SEO and digital marketing, let’s pay a look at related statistics:
46% of voice search users think of a local business daily
58% of the consumers used voice search to find local business information during last year
27% visit a local business website through voice search
76% of smart home speaker users search for local businesses once in a week with around 53% performing daily searches
The voice recognition market will hit $601 million industry by 2019
Impact on SEO
If voice search is the future, is it leaving any impact on SEO? Well, the answer to this is “Yes, it is”.
With a conventional search, a user types a question, or some keywords more commonly like “CA coaching Classes” or “Indian Cuisines”. With this you see a list of relevant sites helping you out. SEO here plays the role of bringing your site to the top of the list for such relevant searches.
And when a user asks the same to his or her digital assistant, two things come to a picture. Firstly, the search becomes more journalistic and secondly you won’t see any big list of results to choose from. It gives a very clear answer to a clear query.
However, this does not mean that SEO is no longer playing any role in it. In contrast to this, when a search gives just one answer, it makes the optimization even more critical. This is to make sure that your business is chosen from among so many. But with this, it is not like you need to determine a new pattern that is voice search.
Marketers just need to ensure that all the content is conversational and natural. This will help meet the Q and A pattern of voice search. There are a lot of tools like Schema Markup to make sure that Google has got most of the details of your business. Blogs were and will always be an important method to make your voice search successful. So, it is important to remember that voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
Since voice search is the next big thing, brands will rapidly catch up with it. And obviously, these should! In fact, all the massive tech players have started to invest in personal assistant and voice. So, the question is:
Why is Voice Search an Important thing for the Brands?
Since the voice recognition system is working wonderfully in all the areas, how brands could be expected to stay at bay from such advancement. Voice searches will shortly take away all the search methods. And here are the top reasons why it is important for huge brands:
a. Natural Speed –
The fact is, there is no other platform as fast as this voice search system. You just say out and have the concise results among you. For brands, it is one of the most required assets. You execute a command and your task is done there and then. You do not have to spend time looking for the alphabet on a keyboard and then enter your query.
b. Enhanced productivity –
Speaking is faster than typing. Rather than using a touchscreen or keyboard to get an answer to your query if you switch to speech, you will save a significant amount of time. And when you save time, you ultimately increase your productivity.
c.Time is Money – Save it
Since the frequency of speech is faster than writing words, it saves plenty of time. And when your consumers get their work done in seconds, you will be their only choice. When brands partner with the voice search, they are likely to stay above their competitors.